2. Guidelines and resources

Learn Local Brand Guidelines
The Learn Local Brand Guidelines document is the official style guide for all visual aspects of the Learn Local network brand. The Guidelines contain the design specifications for each aspect of the brand identity as well as explanations and examples of key principles and typical applications.

Writing Guidelines and Key Messages
The writing guidelines is the official style guide for all written aspects of the Learn Local network brand, including suggested key messaging for each of the nine target audiences of the brand - feel free to tailor them appropriately for your needs.

Be a brand star!
How to use the Learn Local network brand to maximise your marketing power and attract new learners.

Marketing resources
Due to popular demand from, here are materials from the 2011 marketing training and the 2012 media training.

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